Real-time bidding (RTB) has revolutionized the way advertising is done online. It allows websites to sell ad space to advertisers in real-time, meaning that the ads displayed to users are much more relevant and customized. However, with this growth, has come a need for clear RTB tenancy agreements to protect both publishers and advertisers.
RTB tenancy agreements are contracts between publishers and advertisers that detail the terms of their relationship. These agreements are essential as they help to ensure that both parties are aware of what to expect, and what is required of them. The agreement should contain specific clauses that outline the terms and conditions of the arrangement, including provisions for data protection laws, payment terms, liability, and more.
One of the key clauses in any RTB tenancy agreement is data protection. When advertisers participate in RTB, they have access to a wide range of user data that can be used to better target their ads. However, publishers must ensure that their data is protected and that they are complying with relevant regulations such as GDPR or CCPA. The RTB tenancy agreement should include provisions that set out how data will be collected, processed, and stored, and who is responsible for ensuring compliance.
Payment terms are another crucial element of an RTB tenancy agreement. The agreement should set out the payment terms clearly, including the cost per impression and how payment will be made. The agreement should also state what happens if there are any disputes over payment or non-payment.
Liability is another important factor to consider in RTB tenancy agreements. The agreement should clearly set out who is liable if there is a breach of contract or if a third party claims that their rights have been violated. The parties should also agree on how to handle any disputes that may arise.
In conclusion, RTB tenancy agreements are essential to ensure that both publishers and advertisers are protected when participating in RTB advertising. They help ensure that both parties are aware of their obligations, what to expect, and what is required of them. The agreement should cover data protection laws, payment terms, liability, and more, to ensure that everyone involved is clear on the terms of their relationship. With these agreements in place, RTB can continue to grow and provide benefits to all parties involved.
